HyperX and P.L.A.Y. Join Forces to Launch First-of-its-Kind Innovative Pet Toy Collaboration (Photo: Business Wire)
HyperX, a brand leader in gaming and esports, has partnered with P.L.A.Y. (Pet Lifestyle and You) to release a new line of pet toys. The collection features miniature versions of HyperX’s gaming peripherals and is designed to provide pets with hours of entertainment. The toys are made from high-quality, sustainable materials and feature colorful and engaging designs to stimulate pets’ natural instincts to play.
The collection includes a “Cloud Arfa” Gaming Headset toy, an “Alloy Keybark” Gaming Keyboard toy, an interactive “PAWdcast” Microphone toy, and a “Pulsefur Mat” chill pad. Pet parents can also purchase a HyperX x P.L.A.Y. Toy Set in a gift box, which includes the Headset, Keyboard, and Microphone pet toys. The products are easy to clean with machine-washable and dryer-friendly features, and are filled with P.L.A.Y.’s signature PlanetFill® filler, made from 100% post-consumer certified-safe recycled plastic bottles.
Stephanie Winkler, director of marketing at HyperX, said, “As pet lovers ourselves, we know how important it is to keep gamers (of all species) physically active and mentally stimulated. Our collaboration with P.L.A.Y. is a natural fit because, as we at HyperX like say, WE’RE ALL GAMERS”.
Will Chen, CEO & Co-Founder of P.L.A.Y., added, “Now with the help of gaming leader HyperX, pets everywhere can truly assume the role of player two in their humans’ lives and unlock a new way to interact with each other in a fun and engaging way.”
The new products will be available just in time for National Pet Day on April 11th at 7:00 a.m. PT. Pricing for the products ranges from $10.90 to $79.00 and is subject to change without notice:
About HyperX
HyperX has been developing gaming solutions for every type of gamer for 20 years. The company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability.
About P.L.A.Y.
P.L.A.Y. is a company that creates and designs stylish and eco-friendly pet bedding, toys, and outdoor gear. The company strives to create pet products that are unique and tailored to discerning pet parents who are looking for products that are great for their pets and tastefully designed for their humans.
Source: GaGadget, BusinessWire
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